the story of lagom hem: how imperfection sparked innovation
In a world obsessed with perfection, Lagom Hem was born from a simple yet powerful idea: imperfection is not a flaw; it is an opportunity. The journey of Lagom Hem began with a vision to redefine how we perceive and purchase home furniture and decor. Instead of chasing unattainable ideals of pristine, untouched products, we embraced the beauty and functionality of imperfect, customer-returned, and second-hand items. This is our story of innovation, sustainability, and the art of finding balance.
the inspiration behind Lagom Hem
The Swedish philosophy of ‘lagom’ – meaning ‘just the right amount’ – perfectly encapsulates our ethos. I saw an increasing problem in the home retail industry: a staggering amount of returned furniture and decor items, often in near-perfect condition, being discarded or heavily discounted. These products had minor imperfections, but their value remained intact. Recognising an opportunity, Lagom Hem was created to connect conscious consumers with these overlooked treasures, offering a more sustainable and affordable way to furnish homes.
embracing imperfection as a business model
Many businesses see product returns as a logistical headache, but we saw them as an untapped market. Rather than letting these items go to waste, Lagom Hem built an online marketplace that gives them a second chance. By partnering with retailers and brands, we offer consumers high-quality home products at reduced prices while promoting sustainability in the furniture industry.
Our platform does more than just resell furniture; it educates and empowers consumers to appreciate the uniqueness of each piece. A minor scratch or slight variation in colour does not diminish the functionality or beauty of a well-crafted chair, table, or lamp. In fact, it adds character and tells a story – a sentiment that resonates with homeowners looking for authenticity in their spaces.
the sustainability impact of Lagom Hem
At the heart of our mission is a commitment to environmental sustainability. The furniture industry is one of the most wasteful sectors, with millions of products ending up in landfills each year. Lagom Hem disrupts this cycle by reducing waste and extending the lifecycle of home furnishings.
By choosing second-hand and imperfect products, our customers contribute to lowering carbon footprints, minimising unnecessary manufacturing, and preventing quality items from being discarded. Furthermore, our sustainability initiatives include sponsoring reforestation projects and supporting renewable energy solutions, reinforcing our dedication to a greener future.
innovation through circular economy
Lagom Hem is more than just a marketplace; it’s a movement towards a circular economy. We are pioneering a shift where products are not just bought and disposed of but are continuously circulated within the economy. This business model benefits everyone – consumers access affordable, stylish furniture; retailers reduce return losses; and the planet benefits from less waste.
the future of imperfect innovation
What started as a bold idea has grown into a thriving marketplace, proving that imperfection can spark innovation. As we continue to expand our offerings and collaborate with more retailers, our mission remains clear: to transform how people shop for home furniture, making sustainable living accessible, stylish, and smart.
Join us in celebrating the beauty of imperfection and shaping a more sustainable future, one home at a time. Explore our curated collection at Lagom Hem and discover the perfect balance between quality, affordability, and environmental responsibility.